Marketing Q4 looks different

Tactical Tuesday: Worried about Q4?

For the vast majority of businesses, November is too late to drive new demand and thus new business opportunities.

But there ARE things you can do to impact 2023 revenue.

Take a look at your fundamentals:

1. Revisit your core pages:
- homepage
- product pages
- pricing pages
- demo/book meeting

Those already in-market will be impacted by the changes you make. Ensure your copy speaks to your ideal audience, understands their context, and speaks to what matters most to them.

2. Leverage current leads/pipeline

Work with your sales and marketing team to get creative around how you can help those already in your marketing & sales ecosystem cross the finish line.

Eliminate the obstacles in their way:

- Lacking team buy-in
- Sticker shock
- Onboarding looks daunting
- Decision fatigue
- Service/product seems too nebulous/complex

Understand what's holding them back and run a campaign to help them through it.

- Promotional offers/financing rates
- Explain the money math/ROI
- Help them with onboarding
- Show them how they can get team buy-in
- Email/Phone/Book meetings to help them through their decisions

3. Monetize your current customer base

Current customers are the least expensive way to grow your business because you've already earned their trust.

Explore how you can expand the accounts with current customers. Every business does this different, and you may need to think outside the box.

- Logical side product/service
- Upselling to next service tier
- Affiliate/referral program

Creating demand takes time, which means most of the work you do now is investing in the future, but that doesn't mean there aren't marketing activities you can do that will impact 2023's targets.

Balance your mix of short and long term campaigns and you'll set yourself up for success.