Logo Awareness is not Brand Awareness

"Logo Awareness" is not Brand Awareness.

Brand Awareness is about building memory structures within your target market. Working to become remembered first, when your ideal audience has a problem that your company solves.

80% of B2B buyers choose the brand they thought of BEFORE any research is done.* (Bain & Company Study)

That’s the most important role marketing has for the vast majority of businesses:

Influence future buying behaviour by being remembered (in specific positive ways) when your prospects enter your category to buy.

Most of marketing's role is winning the attention economy with the target buyers.

It’s how brands grow.