Your marketing can be more than lead gen & event planning.

Get effective marketing leadership that grows revenues without a full-time salary
by hiring a fractional marketing leader.


I help you grow profitably by solving the real marketing problems.

Get a real marketing strategy tailored to your business goals and your market, and executive leadership for your team until you don't need me anymore.

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Every business needs a marketing strategy,
most don’t need a full-time CMO.

Hiring a full-time CMO might be more than you need. As of October 1st, 2024, the average cost of hiring a full-time CMO in Canada is $253,750.00 a year. (not including benefits, comp, etc) And if they’re a bad fit, it can be hard to replace them quickly.

Stay lean and invest critical funds to higher impact areas. Hire a fractional marketing leader to run a diagnostic, set your strategy, build your marketing systems, and lead your team for only $10k/month.

Marketing is more than advertising. It’s about influencing
future buyer behaviour.

The businesses I work with see:

  • Improved volume of quality sales opportunities

  • Higher deal win rates

  • Stronger pricing power and profitability

  • Faster deals and reduced time-to-sale

I do this through:

  1. Auditing your current systems, campaigns, customers, team, and tech stack.

  2. Conducting research to understand your customers and opportunities in your market.

  3. Building a strategy based on your business, our research, and your objectives.

  4. Leading your team in executing that strategy together, bringing in any additional expertise necessary

  5. Coaching and mentoring your team until you don’t need me anymore

All within the first 90 days.

Proper marketing begins, with an understanding of your market.

A market-insight driven strategy sees more sales, at cheaper costs, and at faster intervals.

Business Leaders reach out to me looking to continue to grow their business, but they are struggling to:

  • See business results from their current marketing efforts.

  • Create and execute a clear marketing strategy aligned with their core business objectives.

  • Gather data to better understand their market and the effectiveness of their marketing.

  • Break out of the busy work

    Strategy starts by understanding your customers and where you’ll make the biggest impact. Move away from random marketing activities and build a strategy that improves the bottom line.

  • Partnered in your success

    Let’s roll up our sleeves and get this done, together. This isn’t a consultation. I’m part of the team from strategy to execution, working with your team and invested in seeing you hit your goals again and again.

  • Focus on what really matters

    Too many marketing activities have no causal relationship with business growth. Allow direct marketing leadership to focus your team around core business outcomes so you can scale profitably.

“Drew Friesen is a consummate professional and a great person to work with…

During Q1 of 2024, he worked closely with Vidir to develop new marketing strategies and plans to enhance our marketing processes. In the short time we worked together, he was able to implement many key changes that set us up for future success as we grew our marketing team.

I would highly recommend working with Drew Friesen because he is thoughtful, smart, and most importantly, hands-on. His process is meticulous and his solutions deliver results.”

— Mario Fontes
VP of Marketing & Sales
Vidir Solutions

Be who they remember.

Brand awareness is not enough. Lead generation is not enough. Bain & Company conducted a study revealing that 90% of B2B buyers ultimately buy from a vendor they had considered since day one, before any research was done. In order to win deals at scale, you must be recalled by your buyer before they enter the market.

Be the brand that’s remembered and considered day one.

Two Ways to Work Together

Half Day Strategy Consultation

A high-octane 4 hour session together to build a tailored strategy for your business to start seeing marketing-led revenue.

To ensure we get straight to value on our call, an extensive audit questionnaire is sent out prior to the engagement to understand the context of your business.

Includes:

  • A holistic audit of your marketing systems isolating key opportunities for immediate improvement.

  • An actionable high leverage playbook for your business based on your goals.

  • A roadmap for your marketing department with protocols, tactics, future hires, and a KPI scorecard tied to your business goals.

  • Context based recommendations to your lead capture and sales systems to improve win rates.

Starting at $5,000

Fractional Chief Marketing Officer

I join your business as an interim marketing leader, conducting market research, and doing a deep dive into your business data and systems to create your marketing strategy.

Once your strategy has been set, I’ll lead your marketing team in the execution, creating scalable systems based on your data, consumer insights and modern marketing best practices.

Includes:

  • A holistic audit of your marketing & sales systems isolating key opportunities for immediate improvement.

  • A tailored and comprehensive strategy based on your goals, your market, your data.

  • Quarterly planning sessions and bi-weekly sprints to track and hit your targets quarter after quarter.

  • 1 on 1 direction with your current team of marketing leaders and contributors.

  • Data-based feedback loops so your team and systems constantly get better.


Starting at $10,000/month

How we took HeatMaster from 5 leads
to 125 qualified opportunities a MONTH
in less than 90 days. (and it’s even better today)

  • Advertising was under performing, conversion rates were low, and prospects coming in weren’t a great fit for the product, creating expensive customer acquisition.

  • We did marketing research using both qual and quant studies, segmented the market and aligned HeatMaster’s positioning and messaging with each of their target segments, streamlined their lead submission process, and produced effective advertising per segment.

  • - A MASSIVE increase in qualified customer opportunities

    - A tracking system that continues to highlight optimization opportunities and show predicable growth

    - Set a new bar for acceptable conversion costs and benchmark metrics for future marketing campaign success

    - A refined product innovation process from market research findings

“I’ve been consistently blown away by [Drew’s] ability to clear the fog, and chart a clear and concise path to take our marketing, and business as a whole, to the next level.”

— Steven S.
Head of Marketing at HeatMaster

Scaling your business
requires the right
marketing systems.

How we transformed CTRI’s marketing department into a proactive team of LEADERS.

  • Team growth and a change in management lead to a marketing group largely comprised of members new to their roles and new to the team.

    Marketing staff were islands working in insolation using systems based on “what’s always been done” leaving no room for learning, growth, and collaboration.

  • We created regular rhythms of communication between the team and between key leaders. Clear feedback loops were designed for each role around their responsibilities and KPIs, and a overarching department-wide marketing strategy was set for the team to rally around.

  • - A marketing team that was spending it’s time and money in the right direction, leading to their best growth year yet.

    - A weekly and quarterly scorecard that measures where we’ve been and how we measure up against our quarterly targets

    - A team that thinks “big” about how their role and responsibilities play a part in the larger strategy, and proactively work together to build something incredible.

“I needed someone to provide strategic leadership to my marketing team, and to help us systematize and professionalize what we do…

Within the first few weeks, Drew had done a deep dive into understanding our systems, our data and our clients, and immediately provided value by helping us correct some mistakes we were making that were impacting our revenue…

…Not only has he benefited our marketing team, he has freely shared frameworks and ideas that have helped the rest of my management team get better at what they do too.”

— Eric Stutzman
CEO of
CTRI & ACHIEVE

Ready to break through your ceiling?

Partner with me to bring you closer to your customers and see incremental growth through marketing.